Marketing Research Institute
Research in advanced technologies, for actionable business insights
ifocus is a marketing research boutique institute, specializing in consumer goods and services. We excel in customer-tailored research and the use of advanced technologies to quickly discover actionable business insights.
Innovation and Technology
Technologically innovative research tools allow fast and accurate access to target audience, and real-time measurement of physical and emotional parameters. These capabilities enable advanced multidimensional research models that reveal a new space of knowledge.
ifocus leads in the development of technology-based models and tools that empowers its customers to make quick, accurate and effective marketing decisions.
זיהוי מבוסס-מידע של אתגרים והזדמנויות. השוואה על פני תקופות זמן, מיקום ותחרות
תכנון וביצוע סקרים דיגיטליים בזמינות גבוהה, לרלוונטיות ודיוק בקבלת החלטות
ליווי אישי והתאמה בכל מחקר, לפי מטרות וקהלי היעד - לאורך כל שלבי המחקר: תכנון, ביצוע וניתוח
Research Target Audiences
ifocus has developed innovative research methodologies that leverage digital technologies and social networks to quickly and accurately locate target audiences, distribute surveys and gather fast and high-quality information. We help our customers understand in depth different audiences and achieve significant business result
ifocus customers benefit from unique research methods that are tailored to their needs, combined with relevant experience in specific industries and categories, and their implementation in the Israeli market. Our customers are local and international market leaders in consumer goods and service sectors, as well as sector-focused boutique firms
average number of participants per research
hours from start to survey results
participants in surveys every year
ifocus offers its customers a wide range of research solutions. Our solutions include the knowledge, the methods, the tools, the implementation, the execution and the analysis that are required to answer the research question and derive the resulting business insight